China Business Course at Ocean University
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Ocean University has language courses running throughout the year and also offers first rate business courses, which are taught in English. Below is an outline of the business program. If you would like to join either the straight language, business program, or the combination program please contact us at info@chinastudyabroad.org. For more information see Mandarin Language Program at Ocean University.

Introduction to the Chinese Business Program (CBP)

This program has been running for 8 years since September 1997. We have enrolled and trained about 300 international students since then in 16 consecutive terms.  In each term we offer 7 courses for international students who are interested in Chinese Business. (Course description is attached herewith). Each program starts with the opening of our academic term at Ocean University of China. In either spring term (starting in March) or autumn term (starting in September), the students will study fifteen weeks with us. Among the fifteen weeks, there is a two-week break during International Labor Day or National Day (around Oct. 1st) to allow students to tour around in China.

We also arrange guest lecturers from famous companies, banks and other institutes to enlarge our students' view on the situation in the fields of Chinese economy and culture. Every week, there will be an excursion to local companies such as Haier, Hisense,  Attorney's Office and other relevant places to show the students how the real business is done here in China. Many foreign companies, such as Qingdao Degussa Chemical Co. Ltd., Lucent Technologies Qingdao, and Maersk Container Industrial Qingdao Ltd. are also on our list of excursions.

Students trained in our program will get a certificate after completing the courses. Now many of our students graduated are working in the multi-national companies such as Siemens and Lucent. The reason why our students are highly demanded is that they are trained by experienced experts or professors in the field of business.

Please see the following description of the courses we offer and points of note for applying to the Chinese Business Program:

Chinese Culture

LECTURE 1:  Introduction, Dos and Don’ts
LECTURE 2:  Great Thinkers and Philosophers, Guanxi and Mianzi
LECTURE 3:  Chinese Dynasties and Historical Events Lecture
LECTURE 4:  New China and Influencing Figures
LECTURE 5:  Chinese Language and Ambiguity
LECTURE 6:  Chinese Education and Morality
LECTURE 7:  Calendar, Celebrations, Festivals and Customs
LECTURE 8:  Chinese Religion
LECTURE 9:  Chinese Literature and Art
LECTURE 10:  Chinese Cuisine
LECTURE 11:  Chinese Medicine an d Massage, Qigong
LECTURE 12:  Dynamic Changes in Chinese Value System

TEXBOOKS:

1. A Brief Introduction to Chinese History & Culture 
2. Chinese Business Etiquette 
3. Art of War

Business Basics in China

LECTURE 1:  Economics and Financial Reforms, Opportunities and Incentives
LECTURE 2:  Overview of the Rules Affecting Foreign Investors, Sino-Foreign Equity Joint Venture
LECTURE 3:  Sino-Foreign Cooperative Joint Venture, Wholly Foreign-owned Investment Enterprises
LECTURE 4:  Holding Companies, Management of Joint Venture
LECTURE 5:  Customs Duties, Labor Management of JointVenture
LECTURE 6:  Trade Retail Industry
LECTURE 7:  Negotiations, Disputes and Arbitration, the Financial System
LECTURE 8:  Foreign Exchange, Emerging Securities Markets
LECTURE 9:  Taxation, Trademarks
LECTURE 10:  Patents, Copyright
LECTURE 11:  Technology Transfer
LECTURE 12:  Summary and Conclusion

TEXTBOOK:  The Business Guide to China

Marketing Management in China

LECTURE 1:  Assessing Marketing’s Critical Role in Organizational Performance, Building Customer                      Satisfaction Through Quality, Service and Value

LECTURE 2:  Winning Markets Through Market-Oriented Strategic Planning, Managing Marketing                      Information and Measuring Market Demand

LECTURE 3:  Scanning the Marketing EnvironmentAnalyzing Customer Market and Buying Behavior

LECTURE 4:  Analyzing Business Markets and Business Purchasing Behavior, Analyzing Industries                      and Competitors

LECTURE 5:  Identifying Market Segments and Selecting Target Markets, Differentiating and                      Positioning the Market Offering

LECTURE 6:  Developing New ProductsManaging Life-Cycle Strategies

LECTURE 7:  Designing Market Strategies for Market Leaders, Designing and Managing Global                      Marketing Strategies

LECTURE 8:  Managing Product Lines, Brands and PackagingManaging Service Business and                      Product Support Business

LECTURE 9:  Designing Pricing Strategies and Programs in China, Selecting and Managing Marketing                      Channels

LECTURE 10:  Managing Retailing, Whole Selling and Market Logistics, Designing and Managing                        Integrated Marketing Communications

LECTURE 11:  Managing Advertising, Sales Promotion and Public RelationsManaging the Sales Force

LECTURE 12:  Managing Direct and Online Marketing Organizing, Implementing, Evaluating and                        Controlling Marketing

TEXTBOOK:  Marketing Management-An Asian Perspective.

Investment in China

LECTURE 1:  Introduction                            
LECTURE 2:  Investment Theories I                    
LECTURE 3:  Investment Theories II                    
LECTURE 4:  Forms of Investment and Characteristics I    
LECTURE 5:  Forms of Investment and Characteristics I    
LECTURE 6:  The Fields of Investment I Lecture 7
LECTURE 7:  The Fields of Investment II
LECTURE 8:  Investment Environment I
LECTURE 9:  Investment Environment II
LECTURE 10:  Investment Environment III
LECTURE 11:  Guide and Procedures
LECTURE 12:  Problems and Predictions

TEXTBOOK:  investment in China

Case Studies on Chinese Business

LECTURE 1:  Reflections on China at the End of the Second Millennium
LECTURE 2:  Step by Step                   
LECTURE 3:  A Shortage of Management                  
LECTURE 4:  Getting the Balance Right    
LECTURE 5:  Building the Team   
LECTURE 6:  Leading the Change through Partnership
LECTURE 7:  Controlling the Uncertainties
LECTURE 8:  Bridging the Gap
LECTURE 9:  The Banner and the Reality
LECTURE 10:  Twenty-First-Century Comprador
LECTURE 11:  Clever and Sensible Adaptation Focused
LECTURE 12:  Looking at the Problem Through Chinese Eyes

TEXTBOOK:  

1. The New Silk Road-Secrets of Business Success in China Today
2. Articles, e.g. Haier and others

Taiji Theory and Practice
(click here for Timetable)

Business Course Timetable
(click here for tentative course timetable)